How Premier League Make Money? (Sponsor & Partner Deals)
Premier League’s unmatchable reputation as the world’s most popular league, draws sponsors just like honey attracts bees. Who is the main sponsor of the Premier League? What bank is the official sponsor of the Premier League? Which watch brand sponsors Premier League? Here GoalTheBall depicts all the English Premier League sponsorship deals and money revenues. We list out all the EPL sponsors and partners.
Who are the Official Partners of the Premier League?
Currently, as of the latest season, the English Premier League has a total of 11 official partners and licensees. Gaming giant EA Sports is the main or the lead sponsor of the Premier League. Barclays serves as the official bank and Guinness is EPL’s official beer. Watch brand Hublot is the English top-tier league’s timekeeper. Nike provides the match ball and Oracle is the cloud partner. Apart from these 6 sponsors, there are 5 more official license holders. EPL’s official licensees are Avery Dennison, Panini, Sorare, Rezzil, and Football Manager.
English Premier League Sponsors & Licensees List
| Sponsor/Partner | Type of Partnership | Type of Industry |
| EA Sports | Lead Partner | Gaming |
| Barclays | Official Bank | Financial Services |
| Guinness | Official Beer | Alcoholic Beverages |
| Hublot | Official Timekeeper | Watchmaking |
| Nike | Official Ball | Sporting Goods |
| Oracle | Official Cloud Partner | Enterprise Software |
| Avery Dennison | Official Licensee | Packaging |
| Panini | Official Licensee | Collectibles |
| Sorare | Official Licensee | Fantasy Sports Gaming |
| Rezzil | Official Licensee | VR Software Developer |
| Football Manager | Official Licensee | Football Management Video Game |
| Sky Sports | Official UK Broadcast Partner | TV Channel Network |
| TNT Sports | Official UK Broadcast Partner | TV Channel Network |
| Amazon Prime Video | Official UK Broadcast Partner | Online Streaming Platform |
| BBC Sport | Official UK Broadcast Partner | TV Channel Network |
| BBC Radio 5 Live | Official UK Radio Broadcast Partner | Radio Station |
| talkSPORT Radio | Official UK Radio Broadcast Partner | Radio Station |
Popular TV networks Sky Sports, TNT Sports, BBC, and online platform Amazon Prime Video are the official UK broadcast partners of the English Prem. Meanwhile, Radio 5 Live and talkSPORT officially serve as the UK radio broadcast partner.
Premier League Sponsorship Deals Value
| Partner Company | Total Rights Fee | Annual Rights Fee | Contract Period | Partnership Since |
| EA Sports | £488 Million | £81.66 Million | 2023-29 | 2016 |
| Nike | £258.75 Million | £10.34 Million | 2019-25 | 2000 |
| Barclays | £75 Million | £18.75 Million | New 4-Year Extension Signed | 2001 |
| Hublot | – | £7.3 Million | 2021-? | 2020 |
| Guinness | £41 Million | £10.25 Milion | 2024-28 | 2024 |
| Oracle | Undisclosed | Undisclosed | 2021-? (Multi-Year Deal) | 2021 |
| Avery Dennison | Undisclosed | Undisclosed | 2022-25 | 2019 |
| Sorare | £120 Million | £30 Million | 2023-27 | 2023 |
| Rezzil | Undisclosed | Undisclosed | 2024-28 | 2024 |
| Panini | £7 Million | £2.35 Million | Till June 2025 | 2019 |
| Football Manager | Undisclosed | Undisclosed | 2024-28 | 2024 |
How Much Does It Cost to Sponsor the Premier League?
Who is the highest sponsorship in the Premier League? EA Sports as the Lead partner, provides the biggest sum of money. USA-based company Electronic Arts signed a 6-year extension in 2023 that runs till June 2029. According to this deal, the EPL authority receives £81.66 Million per season and the entire sum of the deal is £488 Million. Nike has been the league’s partner since 2000 and in these years the company has sponsored over 250 million British Pounds. The American sportswear manufacturer company currently pays £10.34 million to the league every season. Official bank Barclays recently extended a deal for 4 years and the contract fee is £75m. The official timekeeper, Hublot, contributes £7.3 million yearly in endorsements. Guinness also signed a new partnership deal that is 4-year long. The deal is worth £41m with just over £10m annually.
Among official licensees, Sorare also signed a deal for 4 years with an overall value of £120m. Hence, the yearly sum is 30 million British Pounds. Panini which might be replaced in the coming year also pays approximately £2.35m per year according to the reports.
How much is the Premier League broadcast deal worth?
Premier League TV rights deal for the 2025-29 cycle has an immense monetary value of £6.7 Billion! Sky & TNT Sports acquired the live broadcast rights while BBC grabbed the highlights deal. The 4-year deal is split into yearly providing of 1.635 Billion British Pounds. No doubt, it’s the most among any domestic football competition in the world. How much is the Premier League deal with NBC worth? The US broadcaster’s latest signed contract started in 2022 and will run for 6-years. NBC grabbed the deal at US$450m per season.
