UEFA Champions League Teams Kit Sponsor Deals 2024-25
UCL 2024/25 arrives with a new format featuring an extended 36 clubs. Giant clubs from different European domestic leagues will feature in this competition. But which brands do supply the UCL kits? Here GoalTheBall provides you with the complete chart of the UEFA Champions League Team Kits or Jersey Sponsors including Contract Fee & Period.
No less than 8 different suppliers are currently generating the kits for the UCL teams. The list of brands includes Adidas, Nike, Puma, Castore, Macron, Joma, Jako, Kappa, etc. Adidas provides jerseys for the likes of Real Madrid, Bayern Munich, Juventus, Arsenal, Aston Villa, Benfica, Celtic, Brest, etc. Nike currently supplies for Barcelona, Liverpool, Inter Milan, PSG, Atletico Madrid, Sporting CP, Sturm Graz, etc. Meanwhile, Man City, AC Milan, Sporting Girona, Borussia Dortmund, RB Leipzig, PSV Eindhoven, Shakhtar Donetsk, etc clubs were kits manufactured by Puma. Castore has ongoing deals with UCL sides Bayer Leverkusen, Feyenoord, & Club Brugge. Whereas Jako represents VFB Stuttgart, Atalanta wears Joma shirts, Kappa generates AS Monaco kits, and Bologna takes supplies from Macron.
UEFA Champions League Teams Kit Suppliers
| Club Name | Kit Manufacturer & Country | Remuneration | Contract Period |
| Real Madrid | Adidas (Germany) | €117.6m per Season | Till June 2028 |
| Man City | Puma (Germany) | €83.7m Per SEason | 2019-28 |
| Leverkusen | Castore (UK) | Around €4-5m Per Season | 2022-27 |
| Inter Milan | Nike (USA) | €30m Per Season | 2023-31 |
| Barcelona | Nike (USA) | €100m per Season | 2018-28 |
| Arsenal | Adidas (Germany) | €87.2m Per Season | 2018-30 |
| AC Milan | Puma (Germany) | €30m Per Season | Long-Term Deal Since 2022 |
| VFB Stuttgart | Jako (Germany) | Around €4m Per Season | Till June 2025 |
| Liverpool | Nike (USA) | €52.3m Per Season | 2020-35 |
| PSG | Nike (USA) | €80m Per Season | Till June 2032 |
| Atletico Madrid | Nike (USA) | €45m per Season | 2016-2026 |
| Aston Villa | Adidas (Germany) | €19.75m Per Season | 2024-? |
| Girona | Puma (Germany) | Amount Unknown | Contract Period Unknown |
| Juventus | Adidas (Germany) | €51m Per Season | 2019-27 |
| Bayern Munich | Adidas (Germany) | €60m Per Season | 2015-30 |
| Atalanta | Joma (Spain) | €3.5m Per SEason | Until June 2025 |
| Borussia Dortmund | Puma (Germany) | €30m Per Season | 2020-28 |
| AS Monaco | Kappa (Italy) | €7m Per Season | 2019-25 |
| RB Leipzig | Puma (Germany) | €15m Per Season | 2024-34 |
| Brest | Adidas (Germany) | Around €1m Per Season | 2020-? |
| PSV Eindhoven | Puma (Germany) | €8-10m Per Season | 2020-25 |
| Sporting CP | Nike (USA) | Around €8-10m Per Season | 2021-27 |
| Feyenoord | Castore (UK) | €8.3m Per Season | 2023-29 |
| Club Brugge | Castore (UK) | Amount Unknown | 2024-? |
| Celtic | Adidas (Germany) | €6.5m Per Season | 2020-25 |
| Sturm Graz | Nike (USA) | Amount Unknown | Till June 2025 |
| Bologna | Macron (Italy) | €2m Per Season | Long-Term Deal Continues |
| Shakhtar Donetsk | Puma (Germany) | Amount Unknown | Till June 2031 |
| Benfica | Adidas (Germany) | €4.5m Per Season | 2021-27 |
Highest-time winner and defending champion Real Madrid receives the biggest sum of money from the kit manufacture deal. Adidas pays Los Blancos €117.6m per Year. Another Spanish side Barca comes 2nd with €100m per Year Nike deal. 2 English giants follow, with Adidas paying Arsenal €87.2m a year and Man City grabbing €83.7m/season from the Puma Deal. Adidas’s other major client includes Bayern Munich & Juventus, receiving yearly €60m and €51m respectively. Nike pays yearly higher sums to clubs like PSG (€80m), Liverpool (€52.3m), Atletico Madrid (€45m), Inter Milan (€30m), etc. Apart from the Citizens, Puma offers big money to AC Milan & Borussia Dortmund. Each of them receives €30m per season while Leipzig’s deal lets them earn exactly half of it (€15m).
UEFA Champions League Teams Kit Sponsors List
| Club | Jersey Front Sponsor & Industry Type | Details of Contract |
| Real Madrid | Fly Emirates (Airline) | €70m per Season (Till 2026) |
| Man City | Etihad Airways (Airline) | €79m Per Season (2021-?) |
| Bayer Leverkusen | Barmenia (Insurance Company) | €6m Per Season (2019-?) |
| Inter Milan | Betsson.sport (Online Casino) | €30m Per Year (2024-28) |
| Barcelona | Spotify (Music) | €70m per Year (2022-26) |
| Arsenal | Fly Emirates (Airline) | €46.5m Per Season (Till June 2028) |
| VFB Stuttgart | Winamax (Gambling) | €6.5m Per Season (Till June 2026) |
| AC Milan | Fly Emirates (Airline) | €30m Per Year (2022-28) |
| Liverpool | Standard Chartered (Financial Services) | €58.1m Per Season (2022-27) |
| PSG | Qatar Airways (Airline) | €65m Per Season (2022-) |
| Atletico Madrid | Riyadh Air (Airline) | €40m per Year (Till 2027) |
| Aston Villa | Betano (Gambling) | €23.25m Per Season (2024-26) |
| Girona | Etihad Airways (Airline) | €2m per Year (Till 2027) |
| Juventus | N/A | N/A |
| Bayern Munich | T-Mobile (Mobile Network Operator) | €50m Per Season (Till June 2027) |
| Atalanta BC | Lete (Natural Sparkling Water) | Amount Unknown (2024-27) |
| Borussia Dortmund | 1&1 (Telecommunications Provider) | €35m Per Season (Till June 2025) |
| AS Monaco | APM Monaco (Fashion Jewelry Brand) | Around €5m Per Season (2023-26) |
| RB Leipzig | Red Bull (Energy Drinks) | €35m Per Season (Length Not Known) |
| Brest | QUEGUINAR Materiaux (Construction Material) | €1.5m Per Season |
| PSV Eindhoven | Brainport Eindhoven Metropoolregio (Tech Region) | More than €6m Per Season (2019-?) |
| Sporting CP | Betano (Gambling) | Amount Unknown (2021-25) |
| Feyenoord | Media Markt (Retail) | €6.66m Per Season (2024-27) |
| Club Burgge | Unibet (Gambling) | Amount Unknown (€2019-?) |
| Celtic | Dafabet (Gambling) | €7-9.2m Per Season (2018-25) |
| Sturm Graz | Puntigamer (Brewer) | Amount Unknown (Long-Term Deal Continues) |
| Bologna | Saputo (Dairy Products and Cheese) | €3m Per Year |
| Shakhtar Donetsk | SCM (Holding) | Amount Unknown (?) |
| Benfica | Fly Emirates (Airline) | Around €12.5m Per Season (2015-25) |
Now taking a look at the Jersey-front deals, former champion Man City is the highest-earner among the active UCL sides with their 79 million Euro Etihad Airways deal. Real Madrid & Barcelona each get 70 million Euros from their respective partners Fly Emirates and Spotify. Qatar Airways hands yearly €65m to PSG while the Standard Chartered deal makes Liverpool take €58.1m per year. Fly Emirates’s Arsenal deal is worth annually €46.5m and Riyadh Air provides Atletico Madrid €40m for the very same period. Apart from these, Bundesliga giants Bayern, Dortmund, and Leipzig’s shirt-front deals are with T-Mobile, 1&1, and Red Bull. In terms of money, those deals are worth €50m, €35m, and €35m respectively. Nevertheless, both Milan sides receive yearly 30 million Euros from their respective kit-front endorsers.
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