UEFA Euro Teams Kit Suppliers & Sponsor Deals (2024)
World’s most popular continental national team competition features 24 teams. This highly competitive tournament is famous for sheer toughness & glamorous play. However, the Euro also excites the fans with its colorful kits. Who sponsors the Euro kits? GoalTheBall lists the UEFA Euro All-Team Jersey or Kits Sponsors List.
What brands are in the Euro team kit? In the latest edition of the Euro, a total of 6 different brands played the suppliers’ role of the team jerseys. The brands are Nike, Adidas, Puma, Macron, Joma, and Hummel. American company Nike provided for the highest number of participating teams, as many as 9. Their archrival Adidas supplies for 6 nations. Puma had 4 clients during the 2024 edition in Germany. Joma & Macron, each had 2 generated 2 respective sides’ jerseys. Denmark was the only country to wear shirts made by Hummel.
UEFA Euro Teams Kit Suppliers
| Company (Parent Country) | Supplied Kits For | Number Of Clients During Latest Edition | Notes For Potential Changes |
| Nike (America) | Croatia, England, France, Netherlands, Poland, Portugal, Slovakia, Slovenia, Turkey | 9 Teams | Lost Rights for Portugal, Acquired Germany Kit Rights from 2027, Deal Ended with Slovakia & Turkey |
| Adidas (Germany) | Belgium, Germany, Hungary, Italy, Scotland, Spain | 6 Teams | Will Lose Rights for Germany Kits after 2026 |
| Puma (Germany) | Austria, Czech Republic, Serbia, Switzerland | 4 Teams | Acquired Rights for Portugal Jersey for Next Edition |
| Joma (Spain) | Romania, Ukraine | 2 Teams | N/A |
| Macron (Italy) | Albania, Georgia | 2 Teams | N/A |
| Hummel (Denmark) | Denmark | 1 Team | N/A |
Nike’s deal with Portugal lasted till 2024. And from January 2025, Puma will be producing the Portuguese national football team kits. Nike has a deep bond with the country’s biggest sensation Cristiano Ronaldo. The American company will deliver the German team’s shirts during Euro 2028 as they made a €100m massive bid, almost double the amount that Adidas could offer. Adidas’s lengthy connection with the German football team will be torn apart after the 2026 FIFA WC. Nike also delivered Slovakia & Turkey shirts during the ’24 Euro. But the deal ended in the very same year. So, let’s see which brand supplies the Turkish and Slovakian kits during the 2028 European Championship.
UEFA Euro Jersey Sponsors List
| Team Name | Jersey Provider | Remuneration | Contract Period |
| Albania | Macron | Amount Unknown | 2022-27 |
| Austria | Puma | €1.5 Million Per Year | Long-Term Partnership Since 1970s decade |
| Belgium | Adidas | Undisclosed | 2020-26 |
| Croatia | Nike | Amount Unknown | 2016-26 |
| Czech Republic | Puma | Undisclosed | 2014-? (More than a Decade) |
| Denmark | Hummel | Amount Unknown | Long-Term Deal Until June 2032 |
| England | Nike | €40 Million Per Year | 2018-30 |
| France | Nike | €100 Million Per Year | New Contract Last Till June 2034 |
| Georgia | Macron | Amount Unknown | 2022-28 |
| Germany | Adidas | €50-55 Million Per Year | 2023-26 |
| Hungary | Adidas | Amount Unknown | Continous Supplier since 1995 |
| Italy | Adidas | €35 Million Per Year | 2023-26 |
| Netherlands | Nike | Amount Unknown | 2014-26 |
| Poland | Nike | Amount Unknown | Long-Term Deal Continues |
| Portugal | Puma | To Be Confirmed | The Deal Starts in January 2025 |
| Romania | Joma | Around €1 Million Per Year | The journey has continued since 2015 |
| Scotland | Adidas | Amount Unknown | 2022-28 |
| Serbia | Puma | Undisclosed | 2018-? |
| Slovakia | Nike | Amount Unknown | 2016-24 |
| Slovenia | Nike | Amount Unknown | ? |
| Spain | Adidas | Around €32 Million Per Year | Until June 2030 |
| Switzerland | Puma | Amount Unknown | Long-Term Deal Continues |
| Turkey | Nike | Amount Unknown | 2003-24 |
| Ukraine | Joma | Amount Unknown | 2017-? |
France’s previous Nike deal worth €50 Million Per Year would run till 2026. The FFF already renewed the deal with their supplier as Nike offered them a gigantic €100 Million a Year and this contract will run for 8 years from 2026 to 2034. England also has a lengthy deal with the very same company. The deal that started in 2018 would expire no before 2030 and hand the Three Lions €40 Million Per Year.
Adidas’s contract with Germany paid the 4-time world champs around €50m a year but Nike made an unmatchable €100m offer and grabbed the rights starting from 2027. Adidas has some major European clients whom they would continue supplying. Italy receives €35 Million Per Year from their Adidas kit deal while Spain takes around €32 Million/Year. The amount Adidas pays to Belgium has been kept undisclosed. Puma snatches the Portugal shirts rights but we are yet to confirm the actual sum of the deal. Their deal with the Czech Republic is also an Undisclosed one.
