Top 20 Brands Do Highest Sponsorship in Football (+Budgets)

The world may face multiple ups and downs but there is never a shortage in people’s love for football. Fans had never lost interest in football and it has been the most popular game for centuries. No doubt, sponsors have never found it a loss project to invest in football. But the amount and percentage of investment only kept accelerating in the last one and a half decades. Who is the biggest donor in football? Who is the most expensive soccer sponsor? Here GoalTheBall lists out the top 20 brands that do the highest sponsorship in football. Also, find the best football endorsers as well as the highest-paying sponsors in football.

Who Sponsors Football?

The following industries generally offer the most number of endorsements in football.

• Sportswear and Shoe Provider Brands
• Airlines
• Food & Beverage Brands
• Big Transport Companies
• Online Betting & Gaming Industries
• E-Commerce, Retails
• Cryptocurrency Market
• Technology and Electronics Giants
• Banking & Financial Services
• Energy Companies
• Telecommunications & Mobile Operator.

Football Sponsor Brands List (Major Football Sponsors)

Top 10 Sponsors for Football

Highest Paying Sponsors in Football

Let’s take a look at the football world’s top-paying or most active sponsorship brands.

Umbro

The Manchester-based sports equipment manufacturer has over 27 active deals. They currently endorse multiple Premier League clubs as well as a few other European clubs. They are the suppliers of Bournemouth, Brentford, West Ham, Ipswich, Vallecano, etc Club jerseys. The English company pays approximately €1.75m per season to each of Bournemouth & Brentford. West Ham receives around €8.2m per campaign from their Umbro jersey deal. The brand also continues to provide Vallecano jerseys till June 2025 and Ipswich shirts until June 2026.

PepsiCo

One of the biggest engaging non-sportswear sponsors in football. The company has extended its partnership for a further 3 years with the UEFA Champions League. Hence the contract expires no before June 2027. The deal also saw Pepsico investing around €900k in some of the charity works through the UEFA Foundation. The alluded brand also penned a few more major deals including agreements with the likes of Saudi Pro League & Leagues Cup. The amount of those deals has been kept undisclosed. Leo Messi is a brand ambassador for this company. Pepsico has around 30 active deals at the moment.

Heineken

The Beverage company is involved in a number of mega deals including its partnership with the UCL. The Dutch brand is one of the biggest sponsors of the UCL. Heineken provides €65m for a season to the Champions League. The cycle runs from July 2024 to June 2027. It also paid around €10m a year for its deal with the Major League Soccer. Moreover, it has endorsed the Women’s Euro, Women’s Champions League, UEFA Europa League, etc.

Macron

The Italian sportswear and athletic clothing manufacturer brand has over 44 active deals in football. The Bologna-based company secured Crystal Palace’s shirt supply deal for €4.7m per campaign. It provides kits for the likes of Udinese, Auxerre, etc teams for €1.4m and €1m for a season respectively. The brand’s very own city’s club Bologna takes an annual fee of €2m for its jersey supplying contract. Macron also has active deals with FC Nantes, Albania, Georgia, Real Sociedad, etc.

EA Sports

One of the biggest gaming brands in the world, EA Sports has been engaged with some big-money and mega sponsorship contracts. It’s the lead partner for the world’s most popular domestic league EPL. Electronic Arts provides €95m per season to the English top flight. It also grabbed the title rights of the La Liga for a yearly fee of €30 million. Bundesliga gains around €8m per campaign for its partnership with EA. The alluded brand also endorses FIFA, UEFA, MLS, Copa Libertadores, etc.

Socios.com

With over 50 active deals, one can label it as one of the top 10 engaging brands in football. The world’s leading fan engagement and rewards platform officially partnering the Ballon d’Or since the last few years. The company has invested around 90 million Euros in Barcelona Studios. Inter Milan used to earn around €20m per season from its deal with Socios. It has enjoyed agreements with giant clubs like Barcelona, PSG, Juventus, AC Milan, Roma, Atletico Madrid, Man City, Arsenal, etc.

Puma

Here we enter the list of elites. One of the football’s biggest sponsors and definitely makes a place within the top 5. If you consider the sportswear brands only, then Puma sits within the top 3. Puma supplies the official match balls for Serie A since 2022-23 for a deal worth approximately €3.5-5m per campaign. The German brand also started providing the La Liga match balls thanks to the €5 million per year agreement. Puma also endorses for Copa America & Copa Libertadores. Don’t forget the Herzogenaurach-based brand manufactures kits for many elite European clubs. EPL giants Man City take around an annual fee of €65m. AC Milan receives €30m annually from the Puma kit-supply deal. Puma’s deals with Borussia Dortmund, RB Leipzig, and Borussia Monchengladbach are worth €30 million, €15 million, and €10 million respectively. Puma also pays around €15m to Marseille and €4m per year to Valencia.

Nike

With over 70 deals running, Nike is the 3rd most active endorser in football. Nike has been an official partner of the Premier League since 2000. It enjoys the privilege to supply the EPL match balls thanks to a €12m per season deal. Nike produces kits for numerous clubs and national football teams. The major deals include Barca, PSG, Chelsea, Liverpool, Inter, Atletico, Tottenham, etc. Nike pays Barca no less than €100m per year while PSG receives €80m for each season. The American brand pays a yearly fee of €45 million to Atletico Madrid and €30 million to Inter Milan. The Blues’ supply deal cost Nike €70m per season while each of Liverpool and Tottenham also earn more than €30m per campaign from their respective deals with Nike.

Coca-Cola

Coca-Cola isn’t only the most active beverage brand in sports sponsorship but also the highest-sponsoring non-sports-related brand in football. In terms of most active deals in football, Coke occupies the 2nd place. It has over 80 running deals in the world’s most beautiful game. The brand has been FIFA’s longest-running partner and has been sponsoring the World Cup since 1978. Coke has sponsored all 3 biggest national-team major tournaments; FIFA WC, Euro, and Copa America. Apart from sponsoring the MLS, Coca-Cola has maintained deep bonds with the likes of successful national sides like Argentina, Germany, France, as well as the US National Team. Coke has spent nearly €200 million for the 4-year cycle partnership with the FIFA WC.

Who is the Most Expensive Football Sponsor?

Fans often ask this question on the internet. What do you guess? Nike & Coca-Cola come very close but the honor goes to the Football world’s unmatchable endorser Adidas. They absolutely dominate the sector of football sponsorship. Neither they do only invest the most but also generate the biggest revenues in the football market. Why not? They are the official ball supplier of the biggest football competition FIFA World Cup, the most popular club football competition UEFA Champions League, as well as the most attractive continental competition UEFA Euro. The German sportswear giant’s WC ball supply deal was worth around 350 million US Dollars or approximately €315m.

Don’t forget the brand produces kits for numerous world-class clubs and national teams. Adidas’s app. €117.6m per season kit supply deal with Real Madrid is the biggest jersey supply deal in club football history. Man Utd and Arsenal also enjoy mega-money jersey deals with Adidas, €105m and €87.25m per season respectively. The German brand pays €60 million annually to Bayern Munich while Juventus bags €51 million for the very same period of time. Major national team jersey deals include yearly €50m with Germany, €35m for Italy, and €32m for Spain. Last but not least, World champions Argentina and Copa America runners-up Colombia (€9.5m/year) also wear shirts produced by Adidas.