La Liga Partners & Sponsors Contract Deals 2024-25
Spanish top flight might have lost the golden era after the departure of Messi and Ronaldo, but still, it’s one of the most popular and business-successful leagues. Which brands sponsor La Liga? What is the annual revenue of La Liga? GoalTheBall leaks the La Liga Sponsors and Partners List and also reveals the sponsorship deals and revenue.
La Liga Sponsors List
The Spanish top-flight currently has more than 10 official sponsors and licensees. Who is the biggest sponsor of La Liga? Currently, EA Sports is the main sponsor of the Spanish Primera Division football competition. They are the title sponsor. Who sponsors La Liga beer? Philippino company San Miguel provides official beer while Puma is the supplier of the Match Ball. Who are the new sponsors of La Liga? The partners list includes the likes of BKT, Sorare, Panini, Avery Dennison, Fanatics, and more.
| Partner Brand | Sponsor Type | Industry Type | Headquarter |
| EA Sports | Title Sponsor | Gaming | California, USA |
| Puma | Official Ball | Sporting Goods | Herzogenaurach, Germany |
| Microsoft | Innovation Partner | Information Technology | Washington, USA |
| San Miguel | Official Beer | Alcoholic Beverages | Philippines |
| BKT | Official Tire | Auto and Truck Parts | Mumbai, India |
| Legends | Legends Experience | Museum Operator | Madrid, Spain |
| Sorare | Global Licensee | Fantasy Sports Gaming | Paris, France |
| Panini | Global Licensee | Collectibles | Modena, Italy |
| Fanatics | Global Licensee | Textile, E-commerce, Trading Cards and Collectibles, Sports Betting, i-Gaming | Florida & NY, USA Manchester, UK |
| Avery Dennison | Global Licensee | Packaging | Mentor, Ohio, USA |
La Liga Sponsorship Deals & Revenue
What is the total income of LaLiga? As of the 2022-23 campaign, La Liga made a total revenue of around 4.8 Billion Euros. The league experienced a +15% profit than the previous campaign. How does La Liga make money? La Liga’s major income sources include central sponsorship deals as well as domestic & international TV rights sales.
| Sponsor | Remuneration | Contract Period |
| EA Sports | €30 Million Per Season | 2023-28 |
| Microsoft | Undisclosed Amount | 2021-? |
| San Miguel | Undisclosed Amount | 2022-27 |
| BKT | Undisclosed Amount | 2022-25 |
| Puma | €5 Million Per Season | Long-Term Partnership from 2024-25 Onwards |
| Legends | Undisclosed Amount | – |
| Sorare | Undisclosed Amount | 2021-? |
| Avery Dennison | Undisclosed Amount | 2023-? |
| Fanatics | Undisclosed Amount | 2023-? |
| Panini | €11 Million Per Season | 2023-? |
Gaming industry EA Sports claimed the title rights of the La Liga with a huge 30 million Euros per year deal. The California, USA-based company replaced Santander with their 5-year-length deal. The entire deal was worth €150m. It will last until June 2028. Puma grabbed the Match Ball provider’s rights. Their long-term sponsorship cost them around €5m per season. Panini became the league’s official licensee with a €11m per annum deal.
