UEFA Champions League Sponsors & Partners 2024-25 (Deals & Revenue)
The UEFA Champions League draws immense fans’ interest every season. Brands compete spending dollar bills to acquire the UCL partnership. Who is the sponsor of the UEFA Champions League? How much does the Champions League get paid? Is Champions League sponsored by PlayStation? GoalTheBall accumulates answers to all your questions. Find the UEFA Champions League Sponsors and Partners List and get a clear idea about the UCL sponsorship values and revenue.
UEFA Champions League Sponsors List
What brand sponsors UEFA Champions League? The following brands (in the table below) are the current partners of the UCL 2024/25 campaign including PlayStation. By the way, Who is the biggest sponsor of the Champions League? It’s Heineken at the moment. The Dutch beverage company also pays the biggest sum in terms of money.
| UCL Partners | Brand Type | Headquarters |
| Heineken | Beverages – Alcohol | Netherlands |
| Lay’s (Pepsico) | Potato Chips | USA |
| Playstation – PS5 (Sony Interactive Entertainment) | Video gaming | USA |
| FedEx | Conglomerate – Transportation, e-Commerce and Services | USA |
| Just Eat Takeaway.com | Online Food Ordering | Netherlands |
| Master Card | Financial Services | USA |
UEFA Champions League Sponsorship Value and Revenue
How much did Heineken pay the UEFA? The Netherlands-based alcoholic beverage brand renewed its partnership with UEFA for the UCL. It currently pays a gigantic €65m Euros per season. SIE also has extended the contract and pays €55m annually. Master Card’s yearly contract fee is approximately 52 million Euros. The amount of the deals with the likes of Lay’s, FedEx, and Just Eat Takeaway.com have been kept undisclosed. We will reveal the sum as soon as we get the exact monetary values of these agreements.
| Sponsor Brand | Remuneration | Contract Period |
| Heineken | €65 Million Per Season | 2024-27 |
| Lay’s | Undisclosed Amount | 2024-27 |
| Playstation – PS5 | €55 Million Per Season | 2024-27 |
| FedEx | Undisclosed Amount | 2024-27 |
| Just Eat Takeaway.com | Undisclosed Amount | 2024-27 |
| Master Card | €52 Million Per Season | 2024-27 |
How Much Revenue Does The UEFA Champions League Generate?
GlobalData revealed that in the 2023-24 campaign, the Champions League’s governing body UEFA generated an enormous $606.33 million through UCL’s central sponsorship deals! The sum is approximately equal to €555 million. We must mention that GlobalData is a leading data and analytics company indeed. UCL’s current central sponsors are Heineken, Lay’s FedEx, PS5, Master Card, etc. On the other hand, according to statista.com UCL generated a total revenue of over €3.2 Billion! So, the calculation tells us that roughly 17% or one-sixth of the entire revenue comes from the central sponsorship deals.
Champions League Annual Revenue By Year
| Season | UCL Annual Revenue |
| 2022-23 | 3211.6 Million Euros |
| 2021-22 | 3139.2 Million Euros |
| 2020-21 | 2797.6 Million Euros |
| 2019-20 | 2418.9 Million Euros |
| 2018-19 | 2853.4 Million Euros |
| 2017-18 | 2136.6 Million Euros |
| 2016-17 | 2120.5 Million Euros |
| 2015-16 | 2060.9 Million Euros |
| 2014-15 | 1496.5 Million Euros |
| 2013-14 | 1444.0 Million Euros |
| 2012-13 | 1424.3 Million Euros |
| 2011-12 | 1165.4 Million Euros |
| 2010-11 | 1153.2 Million Euros |
The numbers have been ever-increasing since the 2010s only except for the Corona-affected 2019-20 campaign. During the 2010-11 campaign, the estimated revenue was nearly 1.15 Billion that means in less than one and a half decades the revenue sum has tripled.
