Top 10 Biggest Kit Sponsor Deals in Football (All Time)

The world of club football has witnessed money flying in recent years. There has been loads of investment by the clubs and endorsers. Just like the high-money transfers, jersey sponsorship deals also experienced huge pay raises. Who has the biggest jersey deal in football? How much do shirt sponsors pay? Who is the most expensive football shirt sponsor? GoalTheBall enlists the Top 10 Highest Kit Deal Sponsorship Records for All Time.

Highest Kit Sponsorship Deals in Football

Who is the most expensive football shirt sponsor? German sportswear manufacturing company Adidas is the world’s most expensive football shirt sponsor. They hold the peak spot for the highest kit sponsorship deals ever. Their 10-year deal with the Red Devils was estimated at around €1.1 Billion. The deal that will begin in 2025 will run till 2035 and has a monetary value of approximately €1060m Euros. They own another mega deal with Real Madrid also a bit below €1.1 Billion mark for 9 years. Nike sits on the following 2 spots paying Chelsea €1040 million for a 15-year deal and a sharp €1 Billion agreement with FC Barcelona for 10 years.

Adidas has 3 more deals within the top 10 highest-ever kit deals. Bayern Munich signed a 15-year-long deal valuing 900 million Euros. Arsenal extended an 8-year contract worth €698m. Nike also has 2 more deals within the top 10. Puma’s only deal that makes a place in the top 10 jersey deals of all time is with Man City. The English champion’s 10-year agreement was signed for €756m.

Biggest Kit Sponsorship Deals (Based on Yearly Fee)

How much does Adidas pay Real Madrid, Man Utd, or Bayern Munich? How much does Nike pay to Barca, PSG, Chelsea, or Liverpool? Real Madrid earns the highest yearly fee paid by Adidas (€117.6m). United’s latest deal with Adidas will also help them earn over 100 million euros every year. Barcelona is the other side to receive at least 100m Euros per year from the jersey-supplying deal (€100m with Nike). GoalTheBall now arranges the top 10 kit sponsorship deals based on the yearly fees paid by the jersey supplier brands.

Arsenal makes €87.25 Million Per Season while Nike pays PSG a yearly sum of €80m. Chelsea’s long-term deal with Nike starting back in 2017 also worth €70m per season. Man City is Puma’s only client to make it to the top 10 with a yearly endorsement fee of 65m Euros. Bayern, Juventus, and Atletico Madrid are also within the top 10. Outside the top 10, there are deals like Nike with Liverpool, Newcastle with Adidas, Puma with AC Milan, Nike with Inter Milan, Puma with Borussia Dortmund, etc.

Who has the most expensive football kit sponsorships?

Now let’s find out the biggest Jersey Front or Jersey Sleeve sponsorship deals in football. Etihad Airways pays the biggest sum of money to EPL giants Man City. The deal has a value of €79m Per Year. Real Madrid’s deal with Fly Emirates and Barca’s with Spotify, each have values of 70 Million Euros. Snapdragon replaces TeamViewer to show its logo on the front of Man Utd jersey and they will pay a yearly sum of €68.66m. How much is a football shirt sponsor? Find the top 10 jersey-front or jersey-sleeve deals in 2024.

Real Madrid agreed to a record-breaking deal with HP. The deal will help the Blancos earn a massive €70 Million Per Season. The amount is similar to their Fly Emirates deal but you must remember it’s a jersey-sleeve deal. No endorser ever paid such a huge amount before for a jersey-sleeve deal. PSG’s Qatar Airways deal, Arsenal’s Fly Emirates deal, Liverpool’s deal with Standard Chartered as well as Bayern Munich’s agreement with T-Mobile also make it to the top 10. The Juventus-Jeep deal has expired in 2024 but is still among the football world’s top 10 jersey-front deals of all time.